https://www.gneumatic.net/home daily 1.0 2023-08-14 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1689869885446-23E73692KF93C2W5OBEK/cover.png Home https://www.gneumatic.net/capabilities daily 0.75 2024-01-31 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1706675515398-9PSI6NDQW6XLG26MR5UT/eap_cover.png Capabilities https://www.gneumatic.net/about daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596567796498-SGPS7E3RQO1G6EB0GDHF/IMG_2142.JPG About - Why + How “How enables, but Why motivates, and the space between the two could be described by the gap of enthusiasm between simply understanding phonics and reading a book that one identifies with and loves.” —Frank Chimero, The Shape of Design https://www.gneumatic.net/contact daily 0.75 2023-07-20 https://www.gneumatic.net/work daily 0.75 2024-04-15 https://www.gneumatic.net/work/wayforward monthly 0.5 2024-02-02 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1706675515398-9PSI6NDQW6XLG26MR5UT/eap_cover.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/cc2087dc-6031-408d-851a-823c84b03211/wayForward_2.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/e5423cd0-f1cb-4ac7-8e0f-7960b0dfb05b/wayForward_3.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/474ac74c-1eae-4334-ae82-a43c2e50deed/wayForward_4.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/375a5019-574e-49c6-8110-1a99d118008c/wayForward_5.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/4faf2483-7b2a-4551-868b-c7b5c8685e2b/wayForward_6.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/d2216778-2d8e-4ac4-bf4d-e7204f8334e7/wayForward_7.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/c8316e0d-3f06-40d6-85cc-fb412aa512fd/wayForward_8.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/02efd1c9-0ea5-4431-9a4b-27e65b305518/wayForward_9.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/3a83dbf2-e364-4261-bd4f-e3b82b1e1674/wayForward_10.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/d2dbdd49-08b5-482d-9836-d146b05fcc00/wayForward_11.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/3ac307aa-179b-4bde-9309-04eef175bdec/wayForward_12.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/40c498c8-efdf-4d61-9423-7041980485f6/wayForward_13.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/ebfc04ec-5065-47ec-a7de-cc973c138943/wayForward_14.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1e127420-11cf-410c-81bb-48cfe50e9b2c/wayForward_15.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/061bf583-a47b-4806-bb4e-bbf774c53fe9/wayForward_16.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/3e9fd998-ad8d-46a6-836a-ac0e17095e6b/wayForward_17.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/80889eee-88eb-4ff1-94e7-470a852443b2/wayForward_18.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/8c1fae9a-e93e-4152-a16b-0b9fb91b63f1/wayForward_19.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/adf6011f-c382-4c43-b2fc-6bfd326e1df6/wayForward_20.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/82a4a4b6-6164-4c4f-986b-1a55aef8fb12/wayForward_21.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/f7a86227-a6d0-4cdd-8de8-1f5b790e81d5/wayForward_22.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/e5bf942e-97b8-4c5f-a138-000736532f03/wayForward_23.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/d9ae3171-d16e-42d7-8fb9-02dab08b6df3/wayForward_24.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/0f42525d-f54b-4566-bcd3-0574b233d450/wayForward_25.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/588ee62a-366c-4f2a-af20-65ff828b9639/wayForward_26.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/8b79ec0e-ff99-4808-8080-a91480ed094a/wayForward_27.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/c188f8c8-4788-4957-98da-b205011a7b5b/wayForward_28.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/7dc4e689-575c-4c3a-95fb-86de13b29075/wayForward_29.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/68f99fbb-3e8c-4097-8257-268589d5d395/wayForward_30.png Work - wayForward – Mental Health Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/51c5cc4f-724c-4761-872f-63f0f734fe67/wayForward_31.png Work - wayForward – Mental Health Platform https://www.gneumatic.net/work/marcel-ai monthly 0.5 2023-07-08 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596729800939-U61PORZWBH9AZRDMEBN3/gallery01.png Work - Publicis Groupe – Marcel AI Platform https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596729943398-MM6Y0BW4XFTHIZX25WTU/gallery02.png Work - Publicis Groupe – Marcel AI Platform User Flow (People Props, Scenario 01) – People Props provides an interactive, engaging, and public way for peers to recognize each other, thereby fostering a culture of recognition, support, and collaboration. This whiteboard sketch defines a usage scenario wherein Marcel prompts a user to give props to a colleague after a recent collaboration. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596730217992-2I0WZZ44PWPYOFDGZIZD/gallery03.png Work - Publicis Groupe – Marcel AI Platform User Flow (People Props, Scenario 02) – This whiteboard sketch defines a second usage scenario in which a user manually gives props to a colleague without prompting from Marcel. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596730464290-JGBPUVTMHBO7Q7EYS7VK/gallery04.png Work - Publicis Groupe – Marcel AI Platform UI Design – People Props (Sender) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596730531193-G84J1SJKYUW0D70NVIVV/gallery05.png Work - Publicis Groupe – Marcel AI Platform UI Design – People Props (Recipient, Trending) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596730746533-ADTBY98FTUBZP3TM66BN/gallery06.png Work - Publicis Groupe – Marcel AI Platform User Flow (Work Request) – Work Request manages requests for skilled support services such as research, deck design, and production. It streamlines interactions between account teams and shared resources by matching needs to availability and expertise. This whiteboard sketch defines a scenario in which a user submits a request for help creating a survey to the Research Desk. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596730928794-Y1W22VFBCGXUCHC7Y9CD/gallery07.png Work - Publicis Groupe – Marcel AI Platform User Flow (Work Request) – Continued https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596731192423-Y927C71YBM5BQ04JNFA9/gallery08.png Work - Publicis Groupe – Marcel AI Platform User Journey (Work Request) – This user journey defines the logic for submitting a request to the Research Desk. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596731405399-SMCZFR0LDGHKN35OQ7AU/gallery09.png Work - Publicis Groupe – Marcel AI Platform UI Design – Work Request (Sender) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596731586999-AOHVL2O8L9T714GBV883/gallery10.png Work - Publicis Groupe – Marcel AI Platform UI Design – Work Request (Recipient) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596731789910-5CQXMVXT9XNYIR1EEJRR/gallery11.png Work - Publicis Groupe – Marcel AI Platform UI Design – Work Request (Recipient) https://www.gneumatic.net/work/hershey-mod-comp-lib monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596732481188-8B2OW3VD67J0232U95VP/gallery01.png Work - Hershey – Responsive Component Library https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596732687617-RAWU692CLC0H9S1VFN20/gallery02.png Work - Hershey – Responsive Component Library Competitive Analysis + Design Principles – Insights gleaned from site audit and design research – including dos and don’ts from competitor sites and a prescriptive set of ten design principles – were documented as part of a comprehensive experience strategy. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596732896592-CA5BKU0Y963OPJMVBO6Y/gallery03.png Work - Hershey – Responsive Component Library Site Map (Hersheys.com) – Proposed site architecture based on standardized components and templates. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596733122636-U554HPLIA2X14WKV9FH5/gallery04.png Work - Hershey – Responsive Component Library Site Map (Kitkat.com, Reeses.com) – Proposed site architecture based on standardized components and templates. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596733302718-PLJ1UBSL3Z3QMUB2EV9R/gallery05.png Work - Hershey – Responsive Component Library Component Pattern Library – Each component and its possible variations are presented in a user-friendly pattern library which includes explanation on where and how to use the component as well as UX and functional annotations. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596733609675-S0J1B5LZEWJ1AZC01ZW3/gallery06.png Work - Hershey – Responsive Component Library UI Design – Home Page Template (Kitkat.com) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596734048055-8GG3JSNHM65CNM9ZBNS4/gallery07.png Work - Hershey – Responsive Component Library UI Design – Product Page Template (Kitkat.com) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596734782650-T02CV9RASPSI4KWQWQEP/gallery08.png Work - Hershey – Responsive Component Library UI Design – Recipe Index Page Template (Reeses.com) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596735142552-UU3UOY162YJTRWKGPF34/gallery09.png Work - Hershey – Responsive Component Library UI Design – Promo Template (Reeses.com) https://www.gneumatic.net/work/nea-email monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596735919659-M2SU3AUTA6H0V29XWL0A/gallery01.png Work - NEA – Email Design System https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596736414837-PXN1NFDUZXJIUKJNNRBR/gallery02.png Work - NEA – Email Design System Component Pattern Library – Annotated overview and usage guidelines. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596736415720-QU4BDT8L8BUXRTG0ICTY/gallery03.png Work - NEA – Email Design System Component Pattern Library – 'Do' and 'Don't' examples specifying best practices. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596736414418-D8J2YX66WJACOH24I0X3/gallery04.png Work - NEA – Email Design System Component Pattern Library – Configurable attributes depicting all available instances of the component. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596736793933-UKYPZL99VZHN8TPSG62J/gallery05.png Work - NEA – Email Design System Design Principles – Moving to the Stensul platform streamlined the email production process for NEAMB. However, it also gave marketers – many of whom are not designers – more autonomy over the design process. To help marketers up their visual communications game, the team created a guide to basic design principles and layout best practices. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596736794535-70RLMOUABNNR08TIOS2L/gallery06.png Work - NEA – Email Design System Design Principles – Continued https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596736793727-G27MUYHT67HZKSXDRHK9/gallery07.png Work - NEA – Email Design System Design Principles – Continued https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596737876896-V5J43TY73NZO29DWZK3D/gallery08.png Work - NEA – Email Design System UI Design (Multi-Product Promo, Mobile) – After creating a library of UI components, we used them to redesign several of NEAMB's key email templates, working with stakeholders to define flexible, multipurpose layouts and skin the modules with appropriate images and copy. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596737876906-XIV5BWC5LKIPHI6FK30G/gallery09.png Work - NEA – Email Design System UI Design – Multi-Product Promo (Desktop) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596737876329-NA3DX0Z4P69058IODW9Q/gallery10.png Work - NEA – Email Design System UI Design – Single Product Promo (Mobile) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596737875276-NJLDUUZT1JSN2XQSUI8A/gallery11.png Work - NEA – Email Design System UI Design – Single Product Promo (Desktop) https://www.gneumatic.net/work/eisenhower-memorial monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596738518924-ZUY527HT6F0U4TIGWHTP/gallery01.png Work - Eisenhower Museum – Website https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596739568872-IGTNILGORI69G5RJJ9GA/gallery02.png Work - Eisenhower Museum – Website Interaction Model 01 (Parallax Scrolling) – In this concept, the user navigates through a timeline of pivotal moments by manually scrolling forward or backward along the z-axis. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596739571540-CBV26D07X8C179JHMO4H/gallery03.png Work - Eisenhower Museum – Website Parallax Scrolling Storyboard – As the user scrolls, we zoom into a photo detail of Pivotal Moment 05 ("Little Rock") and Pivotal Moment 06 ("Chance for Peace") fades in. Alternately, a navigation menu at the bottom enables the user to jump directly to each moment without scrolling. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596739567140-TC7SW7SCQR61T6FAVKR0/gallery04.png Work - Eisenhower Museum – Website Interaction Model 02 (Panoramic Scrolling) – In this concept, the user can drag to pan horizontally across a 360-degree panoramic view. Hotspots are embedded within the panorama, enabling the user to click for details and access associated videos and rich media. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596739572109-BQY4RLF89ZQBWFTH4RHK/gallery05.png Work - Eisenhower Museum – Website Panoramic Scrolling Storyboard – As the user pans horizontally across the image, they discover embedded rich media. A menu at the bottom of the screen allows for navigation between pivotal moments. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596740934056-7FCCQI2ACB1UKKLA0CGZ/gallery06.png Work - Eisenhower Museum – Website D-Day Landing Page – The final concept combined aspects of both interaction models. Parallax animations on the landing pages impart a sense of depth to each scene. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596740935010-WG4N1GIGPQS5YZ1KVMKM/gallery07.png Work - Eisenhower Museum – Website D-Day Panorama – When a hotspot is clicked, we zoom in along the z-axis and fade into the next scene (Content Detail page), lending the experience a cinematic feel. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596740935017-CNFC54WBSHRE38ZL778N/gallery08.png Work - Eisenhower Museum – Website Content Detail Page – Contains copy and videos or other rich media. The flexible navigation allows the user to return to the panorama landing page or continue linearly through additional content detail pages. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596740934581-GNKQ81MFKZNQLNYP28HZ/gallery09.png Work - Eisenhower Museum – Website Rich Media – Video player. https://www.gneumatic.net/work/motel6 monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596745402538-5OI8XZ4372HBW1X5YZN2/gallery01.png Work - Motel 6 – Responsive Site https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596747740566-NIXYYY1TB8DTXVTA3UMQ/gallery02.png Work - Motel 6 – Responsive Site UI Design (Homepage) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596749261490-WH6LT1SWX7U74M16TTDA/gallery08.png Work - Motel 6 – Responsive Site UI Design (Mobile) – More personalization means less superfluous information presented to travelers and less need for manual inputs that lead to abandonment. The geo-located map shows a list of available hotels and rooms without requiring any typing from the user. The final checkout page includes a one-click purchase option for logged-in users with a stored credit card on file. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596747871677-8JKUI1HWH5MYBNHGS1HD/gallery03.png Work - Motel 6 – Responsive Site UI Design (Homepage – Expanded) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596748469304-GCSWPSDXSYRLS6J22IC1/gallery04.png Work - Motel 6 – Responsive Site UI Design (Booking Step 01 – Choose Location) – The card system supports the Assisted Conversion experience, providing additional context about amenities, attractions, and offers. Cards are modular packages containing images, text, and calls to action that are reused throughout the experience, always appearing below the primary page content and functionality. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596748768918-1JGW143RAN9GYOZ78FG2/gallery05.png Work - Motel 6 – Responsive Site UI Design (Booking Step 02 – Choose Room) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596748900429-HSPC8GB9ZF71FAPIOK3F/gallery06.png Work - Motel 6 – Responsive Site UI Design (Booking Step 03 – Reserve Room) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596749134144-H9NAPPJIY38Y51RJ49GL/gallery07.png Work - Motel 6 – Responsive Site UI Design (Booking – Confirmation) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596750843808-F0F65X101080CTLLXYSR/gallery09.png Work - Motel 6 – Responsive Site Experience Strategy (Use Case 01) – Our solution framework was guided by three experience principles: explicit conversion, implicit conversion, and personalization. First, Motel 6's core customer is a traveler who needs to book a room at the nearest location as soon as possible. Their criteria for a successful experience are speed, efficiency, and simplicity. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596750844145-J0TOFS7KI6JBS0DO7M05/gallery10.png Work - Motel 6 – Responsive Site Experience Strategy (Use Case 02) – A smaller subset of customers have additional decision-making criteria such as nearby amenities and attractions. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596750844608-QBTA8GAEUK9O8HYQGF6W/gallery11.png Work - Motel 6 – Responsive Site Experience Strategy (Use Case 03) – Finally, both conversion paths are enhanced through personalization via GPS, stored account data, and cookies. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596750843808-ZCDYBNFJIYBJN1M300VZ/gallery13.png Work - Motel 6 – Responsive Site User Flow (Primary) – The primary user flow depicts the path of a user without location settings enabled, who manually enters the URL into their browser. From the Homepage, they search for a region or city; see a results page of property listings; view info or room availability for an individual property, and complete the checkout process. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596750843222-U7E2MKEQ40IY0KOXTZYL/gallery14.png Work - Motel 6 – Responsive Site User Flow (Geolocation Shortcut) – Users on GPS-enabled devices can bypass the manual search step and are immediately presented with a listing of nearby properties. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596750844727-UULVTDS36XFMSJLCBMK0/gallery15.png Work - Motel 6 – Responsive Site User Flow (Search Result Shortcut) – Finally, users arriving via search (e.g., 'motels New Jersey turnpike') or display ads (e.g., Book Now for Spring Break in Fort Lauderdale) could be dropped even deeper into the conversion funnel. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1601657373570-1798HRMS6CCACVSUFY69/wireframes01.png Work - Motel 6 – Responsive Site Wireframes (Mobile) https://www.gneumatic.net/work/nbcuniversal monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596753252386-QSL0HCA2IIIE8CEOCCFJ/gallery01.jpg Work - NBCUniversal – Responsive Site https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596754421368-E8NNX38IUIT1OQNWOBYA/gallery02.png Work - NBCUniversal – Responsive Site Wireframe (Homepage, Desktop) – The new site is built on a scalable structure that can quickly adapt to meet NBCUniversal's ever-changing communication needs and messaging priorities. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596754917383-JW2HNPDBN0V3UGWSXYT7/gallery04.png Work - NBCUniversal – Responsive Site Wireframe (Homepage, Mobile) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596755205369-UGCZIX1ZAG4V6KYLWBYC/gallery05.png Work - NBCUniversal – Responsive Site Wireframe (Newsroom Landing Page, Desktop) – An important business objective for NBCU stakeholders was to minimize the editorial burden on-site owners while keeping the site content fresh and up-to-date with a consistent publishing cadence. So we leveraged NBCU brands' many existing news feeds and social media APIs to generate rich, dynamic content with little manual effort. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596755488247-S9CEAPG5JTV4XNL5Y7U1/gallery06.png Work - NBCUniversal – Responsive Site Wireframe (Newsroom Landing Page, Mobile) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596755732164-BGUEZFI4X8DHWJDDH4XU/gallery07.jpg Work - NBCUniversal – Responsive Site UI Design (Homepage, Desktop) – We implemented a modular card system that accommodates a wealth of content types and makes it simple to change the page layout and visual hierarchy to match messaging priorities. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596755801645-858X2BXWIYM0M8TZS3TT/gallery08.jpg Work - NBCUniversal – Responsive Site UI Design (Various, Mobile) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596755942631-U7MAAS6WJ5MA8I7WY30M/gallery09.jpg Work - NBCUniversal – Responsive Site Revised Taxonomy + Navigation Design – We flattened and widened the site's information architecture to enable users to find important content with fewer clicks. For example, the navigation bar focuses more on the company narrative (e.g., About Us, Our History), and the Businesses tab offers a more simplified way for users to learn more about NBCUniversal businesses. Simply hover over each division, and a business card pops up with a quick summary. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1596756462505-WJLJE2ZXCNH78AN1SNHF/gallery10.gif Work - NBCUniversal – Responsive Site Prototype (Interactive Company Timeline) – The immersive, interactive timeline page allows users to scroll manually or navigate via decade to explore archival multimedia content. We simulated the experience with a rigged path interactive prototype in Keynote to test with users. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1601658024739-T2KCHCNEI07DVZ9K3346/gallery08.png Work - NBCUniversal – Responsive Site Interactive Company Timeline – A timeline that documents NBCU's journey from broadcasting pioneer to one of the world’s premier media and entertainment companies is a powerful, elegant way to tell the brand's story. We worked with NBCU to surface major milestones and ensured that the new timeline could easily be updated by staff. https://www.gneumatic.net/work/jhu-experience monthly 0.5 2023-07-08 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/aebf7420-b866-4348-9455-e7fbe0417172/JHU_main2x.png Work - Johns Hopkins University – Experience Strategy https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/e1e75031-a939-4bcf-8e51-657fbb4b9557/JHU+Summary+Recommendations+Report_Page_002.png Work - Johns Hopkins University – Experience Strategy Discovery Phase: Johns Hopkins University was facing an array of challenges with their Undergraduate Admissions and Financial Aid websites. They knew they needed to improve basic wayfinding and task completion while streamlining paths to key conversion points. But they also needed to establish an ongoing dialogue with prospective students to sustain and deepen engagement – especially with first-generation college students and traditionally underrepresented demographics. Moreover, they would have to understand how to position JHU as the best-fit school for candidates considering Ivy League and other top-tier institutions. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/b6644e5d-e0f4-4539-9dc7-b3642b4b0e60/JHU_UserResearch.png Work - Johns Hopkins University – Experience Strategy User Research: We began user research by creating a Survey Monkey questionnaire that was sent to hundreds of prospective JHU students, across three primary personas (‘Achievers,’ ‘Navigators,’ ‘Trailblazers’). Using their responses, we selected a diverse array of candidates from each persona group for additional interviews. I drafted three versions of a User Interview Protocol (see above) for each of the three groups in order to learn more about their college search process, perceptions of Hopkins vis vis other top-tier academic institutions, and impressions of the existing websites. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/848fe1f5-c4ed-4ece-b630-ef00e3199e0c/JHU_StakeholderResearch.png Work - Johns Hopkins University – Experience Strategy Stakeholder Research: Through interviews and workshops we helped stakeholders prioritize goals, identify obstacles, and align their understanding of what a successful redesign would look like. I drafted the Stakeholder Interview Protocol to guide our conversations with Undergraduate Admissions, Financial Aid, Recruitment & Diversity, Marketing, Communications, and other key stakeholders. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/0c0784b2-d544-452d-bdc0-174a36a4db3a/JHU+Summary+Recommendations+Report_Page_168.png Work - Johns Hopkins University – Experience Strategy Competitive Research: To supplement our understanding of user needs and business goals, I also conducted a review of direct and analogous competitor sites. Inspiration and precedent from these best-in-class sites would subsequently inform the recommendations put forward in our Experience Strategy. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/f4d05931-d9c7-4198-a4f6-359c81c3edcb/JHU_StrategicObjectives.png Work - Johns Hopkins University – Experience Strategy Experience Strategy: Through collaborative work sessions with key Hopkins stakeholders, we synthesized eight Strategic Objectives to inform and guide our work. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/9b224af7-e6f3-4600-ac86-7a79753d8f24/JHU_ExperiencePrinciples.png Work - Johns Hopkins University – Experience Strategy Experience Strategy: Next, we laid out a comprehensive set of Experience Principles or foundational guidelines to ensure the subsequent phases of design work will meet our Strategic Objectives. Each Principle consists of some combination of insights and supporting data uncovered through research and synthesis: Example Recommendations, Competitive Inspiration & Precedent, User or Stakeholder Insights, and Heuristic Analysis of the current sites. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/301da516-af7e-410f-9bda-31912982f812/JHU_ExperiencePrinciples03.png Work - Johns Hopkins University – Experience Strategy Experience Strategy: Experience Principles (cont'd). https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/6b97ed06-1f09-4b70-9817-6431d7b83258/JHU_ExperiencePrinciples02.png Work - Johns Hopkins University – Experience Strategy Experience Strategy: Experience Principles (cont'd). https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/0f6d129d-c6b3-4650-9f3b-15626f22d0f3/JHU_UserJourney.png Work - Johns Hopkins University – Experience Strategy User Journeys: With a detailed understanding of the current prospective student process – and how our Experience Strategy could streamline and improve that process – I created detailed journey maps for each of the three primary personas. Using our qualitative research data, I defined what a hypothetical user would likely Do, Think, and Feel at each stage of the journey (Awareness, Consideration, Application, Decision). Key digital and physical touchpoints help to provide a full picture of what is happening outside of JHU-owned channels. And Engagement Goals and Metrics start to give definition to what success looks like at each step in the journey. Click image to download full file. https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/e5825be4-686d-4547-9288-4a931c88d127/JHU_SiteMap.png Work - Johns Hopkins University – Experience Strategy Site Map: Click image to download full file. https://www.gneumatic.net/work/lincolncenter-cms monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/2ebbf9d1-f6d6-4773-a038-787849dab0c4/Info-Column-Layouts.png Work - Lincoln Center – Digital Signage CMS https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/430cbe37-49cc-40cb-864c-14040a224233/01+Roles.png Work - Lincoln Center – Digital Signage CMS User Roles & Permissions https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/148b943d-fd62-48e4-8ddc-4c2485c0a15e/02+Site+Map.png Work - Lincoln Center – Digital Signage CMS Site Map https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/d040dd07-fcb2-42fa-8aac-a14496c1d6d3/03+New+Event.png Work - Lincoln Center – Digital Signage CMS User Flow: Create New Event https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/693ec115-3b34-4c6d-968f-4137aeb02156/04+New+Message.png Work - Lincoln Center – Digital Signage CMS User Flow: Create New Message https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/05986ec0-1e64-48a9-b098-fd0727835c0f/08a+New+Scenario.png Work - Lincoln Center – Digital Signage CMS User Flow: Create & Schedule New Scenario https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1dc0faea-adcd-4922-b8e4-970ce2a5cb04/08b+New+Playlist.png Work - Lincoln Center – Digital Signage CMS User Flow: Create & Schedule New Manual Playlist https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/ab9d32e3-1ee7-49d1-92ca-0c1306c967dd/00_00+My+Dashboard.png Work - Lincoln Center – Digital Signage CMS 00_00: My Dashboard https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/ef8f202b-8382-4e75-91a3-8ee9de46d654/00_01+Notifications+Modal+%E2%80%93+Comment.png Work - Lincoln Center – Digital Signage CMS https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/ef8f202b-8382-4e75-91a3-8ee9de46d654/00_01+Notifications+Modal+%E2%80%93+Comment.png Work - Lincoln Center – Digital Signage CMS 00_01: Notifications Modal (Comment) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/514b8512-1d3a-43c3-a715-8d705bfbe05c/00_03+Notifications+Modal+%E2%80%93+Review.png Work - Lincoln Center – Digital Signage CMS 00_03: Notifications Modal (Review Submission) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/12e0f6f7-8bfb-4ac0-9921-059bddd77d5f/01+Shows.png Work - Lincoln Center – Digital Signage CMS 01: Shows Landing https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/3c522960-8664-45df-ab79-5e0481cb0c7c/04+Create+New+Show.png Work - Lincoln Center – Digital Signage CMS 04: Create New Show (Step 1) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/690a86cc-b680-43e4-b0b1-c2f123fa7465/06+Create+New+Show+%E2%80%93+Step+02.png Work - Lincoln Center – Digital Signage CMS 06: Create New Show (Step 2_1) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/44426283-6d92-488e-b373-58b3771354d8/07+Create+New+Show.png Work - Lincoln Center – Digital Signage CMS 07: Create New Show (Step 2_2) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/e0f9963a-6ff3-4166-9fec-dbdd5d7c95a8/08+Crop+Image+Modal.png Work - Lincoln Center – Digital Signage CMS 08: Crop Image Modal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/8dbb924f-cc1c-4fba-9bf6-b8a9d9cafcfb/09+Create+New+Show+%E2%80%93+Step+02.png Work - Lincoln Center – Digital Signage CMS 09: Create New Show (Step 2_3) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/e4861c6a-2b1c-4ca7-bf60-54a2cb1534aa/12+Messages.png Work - Lincoln Center – Digital Signage CMS 12: Messages Landing https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/6ed57a50-1337-400a-a3bf-db30a806b941/13+Create+New+Message.png Work - Lincoln Center – Digital Signage CMS 13: Create New Message (Step 1) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/25540cb7-9721-421a-a85c-c8ee31c5fe00/14+Create+New+Media+%2B+Text+Message+-+Step+01.png Work - Lincoln Center – Digital Signage CMS 14: Create New Message: Media & Text (Step 1) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/c0a6bc83-3084-4d04-bba6-563199f1d073/15+Create+New+Media+%2B+Text+Message+-+Step+02.png Work - Lincoln Center – Digital Signage CMS 15: Create New Message: Media & Text (Step 2) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/7763254c-41ee-4e14-a260-3c8642f9ca36/16+Create+New+Text-Only+Message+-+Step+01.png Work - Lincoln Center – Digital Signage CMS 16: Create New Message: Text-Only (Step 1) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/fe5db400-d2ca-4af8-9d09-68dacc165e03/17+Create+New+Text-Only+Message+-+Step+02.png Work - Lincoln Center – Digital Signage CMS 17: Create New Message: Text-Only (Step 2) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/953a1e1e-0c28-43cd-9c26-79a43c989ee4/18+Create+New+Large+Text-Only+Message+-+Step+01.png Work - Lincoln Center – Digital Signage CMS 18: Create New Message: Large Text-Only (Step 1) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/b55420c9-acc0-4d87-9ae2-f318984be6ad/19+Create+New+Large+Text-Only+Message+-+Step+02.png Work - Lincoln Center – Digital Signage CMS 19: Create New Message: Large Text-Only (Step 2) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/abbf9139-8e76-42f0-b7e8-65c312c74e43/20+Create+New+Media-Only+Message+-+Step+01.png Work - Lincoln Center – Digital Signage CMS 20: Create New Message: Media-Only (Step 1) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1670eb23-92df-4ecf-acb4-b9883bfe6a5c/21+Create+New+Media-Only+Message+Step+02.png Work - Lincoln Center – Digital Signage CMS 21: Create New Message: Media-Only (Step 2) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/7434814d-633a-4181-b377-a17a83dbd472/22+Create+New+Scrolling+List+Message+-+Step+01.png Work - Lincoln Center – Digital Signage CMS 22: Create New Message: Scrolling List (Step 1) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/548fad26-3f56-40c4-a4ed-cfd20d961e8a/23+Create+New+Scrolling+List+Message+-+Step+02.png Work - Lincoln Center – Digital Signage CMS 22: Create New Message: Scrolling List (Step 2) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/f4de5af0-8a8d-4416-af00-b276601d27fa/24+Create+New+Countdown+Message+-+Step+01.png Work - Lincoln Center – Digital Signage CMS 24: Create New Message: Countdown (Step 1) https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/c518aeb6-9a98-482e-b6be-f34690e002af/25+Create+New+Countdown+Message+-+Step+02.png Work - Lincoln Center – Digital Signage CMS 25: Create New Message: Countdown (Step 2) https://www.gneumatic.net/work/kyndryl-designsystem monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1689869885446-23E73692KF93C2W5OBEK/cover.png Work - Kyndryl – Design System + Design Ops https://www.gneumatic.net/work/branded-app-portal monthly 0.5 2024-01-31 https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/1706677197951-51CMQ6FV30NN8D1IUEQU/hero_02.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/14c3d8ef-6916-4f3b-9641-5b0d79682778/BrandEd_2.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/ec9ea425-3e5a-4b69-8670-8be03aafb113/BrandEd_3.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/053cb426-40be-47c3-9bfa-84829a62c05e/BrandEd_4.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/eeba4846-f9d5-46d6-a229-7e2a08779730/BrandEd_5.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/ddca8b94-d177-49d9-b72a-cd4b83cf2a8e/BrandEd_6.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/d4977073-2a6a-438a-a97e-c49bb38ef4c1/BrandEd_7.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/e876625e-f13a-4959-8fdc-75c622ae7b06/BrandEd_8.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/eb0eac68-dd33-4847-acdd-3abedcf3d8ab/BrandEd_9.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/86bfe4a3-ea29-455f-9ae7-77dd39e5ea92/BrandEd_10.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/583e6f69-1c3d-44fc-9519-5b327b9fea04/BrandEd_11.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/89fff68b-d706-4e2c-8513-4c400a98456a/BrandEd_12.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/c5034447-7b59-4d64-be56-87928c169ac0/BrandEd_13.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/ef8ede80-6e8e-4499-a228-a2f30f15bb09/BrandEd_14.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/3ec9845a-2399-489d-be06-1a39d0f37e90/BrandEd_15.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/2bd6dc69-5c53-4787-8496-6fac0a3d08ee/BrandEd_16.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/be0c18eb-aa1a-45ae-884d-fe14033e8479/BrandEd_17.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/ac731ce9-c51b-4a26-bbf4-9d628cc4e68d/BrandEd_18.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/ed28e151-78d4-461f-be52-91fd0b1c41a6/BrandEd_19.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/61dda61a-a219-46c1-955a-2a962d9d470f/BrandEd_20.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/366a12f2-cb1a-4046-9fb0-288beca4cd5c/BrandEd_21.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/dfd10c97-ae9d-455d-884c-9d41b3f9de7c/BrandEd_22.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/cf11460d-b400-4d08-8564-32c22228a340/BrandEd_23.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/e0b3f98e-50cd-4b58-8fd2-308c161fe21a/BrandEd_24.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/4ca3d902-0502-4843-b75f-c54af7d0b33c/BrandEd_25.png Work - BrandEd – Student Application Portal https://images.squarespace-cdn.com/content/v1/5f299e3fada7593ea2041e38/06ce6190-0dcf-4a3b-9af7-19e8ba0b3a55/BrandEd_26.png Work - 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